15 years later…

Advertising Agency: Giovanni + DraftFcb São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Rodrigo Leal Rodrigues
Copywriter: Alessandra Pereira
Photographer: Fábio Bataglia

What are You thinking about?

A blonde joke from Mercedes Benz, set in the local library. The ad is full of stereotypes — the loud American dumb blonde and the polite, patient librarian woman with curly hair. And the intelligent engineers behind the German Mercedes. But funny…

Agency: Saatchi & Saatchi, Sydney
Creative Director: Nobby
Copywriter: Luke Chess
Art Director: Vince Lagana
Photographer: Matt Hoyle

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Take one part “Single men”, and one part “Where the heck is Matt”, wave your hands in the air like you just don’t care and shake it all about – presto, out comes a commercial for Vodacom.

Advertising Agency: Draftfcb Johannesburg, South Africa